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Social Association #1: The rules of conduct

Social Media has long been an invaluable tool of the trade in Online Marketing. Communicating Brand messages and interacting with target audiences have become commonplace practices on various Social Media platforms. Are you aware of the “rules of conduct” and the legal implications of communicating on Social Media? The first instalment in our blog-series on Social Media law, written by Denis Warren-Tangney of Warren-Tangney Attorneys and Mediators.

Social Media: a quick summary of the leading platforms

Social Media is a web-based platform which allows users to generate and share various forms of content via a collection of Online communication channels which are dedicated to host and or publish this community-based input, interaction, content-sharing and collaboration with other individuals and organisations.

Prime examples
  • Facebook: a popular free social networking website that allows users to create profiles, upload photos and video content, send messages and keep in touch with friends, family and colleagues. It is also a very effective marketing tool and is used to promote businesses.
  • Twitter: a microblogging service which allows registered users to broadcast short posts known as tweets.
  • Wikipedia: a free open-content Online encyclopaedia where anyone who is registered on the site can create articles for publication on the site.
  • LinkedIn: a social networking site designed specifically for business networking where members can establish a network of people they know and trust professionally.
  • Reddit: a social news website where stories are promoted by its members. the site is broken up into sub-communities known as subreddits which is further broken up into categories such as technology, politics and or music etc.
  • Pinterest: a social curation website for sharing and categorising images Online which contain descriptions.
  • Instagram: a free, Online photo-sharing application and social network platform that allows users to edit and upload photos and short videos through a mobile app. Users also have the option of making their profile private so that only their followers can view their posts.
  • Snapchat: a mobile app and service for sharing photos, videos, and messages with other people, it can also be used to send quick text messages that disappear once the recipient reads them.
  • Tumblr: a microblogging and social networking website which allows users to post multimedia and other content to a short-form blog, users can follow other users’ blogs.

– By Denis Warren-Tangney, BProc LLB.
Warren-Tangney Attorneys and Mediators

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