Rocket fuel for websites

Rocket fuel for websites

Having a website is a good start for your Online Presence but it, alone, is not the key to online success. Your website needs Search Engine Marketing.

I still come across a surprising amount of website owners who expect to be successful online just because they have a website. Having a website is a very good start but it, alone, is not the key to success. Having nothing more than a website and only relying on word-of-mouth a business owner might as well promote their website with printed flyers or do it telephonically.

A simple analogy: if you own a car, do you have transport? Technically, yes. But, if you do not have fuel in the tank of your car you technically do not have transport. This is where the connection between Search Engine Optimisation (SEO) and your website comes into the picture.

SEO relates the content of your website to Search Engines, such as Google. This enables potential customers to find your website without having to know the name of your Brand. Internet users are looking for your products, or services, and these are the search terms they type into Search Engines in order to find your website. Pay-per-click (PPC) advertising works in a similar way.

Search Engines favour quality content. For this reason a successful website needs to be built “Search Engine-ready” containing the structure and content that Search Engines prefer to present to Internet users. Search Engine ranking, through either SEO or PPC, puts the fuel in the tank of your website to be visible on the Internet and accessible to potential customers. The combination of a quality website (built for Search Engine success), quality website content and effective Search Engine Optimisation is a sure-fire way of making your business successful online.

– Willem Botha, Director

’Net worth and visibility

’Net worth and visibility

Few things in life are more exciting, and empowering, than knowledge. Knowledge stems from access to information. My fascination with the Internet started in the 90’s when I first gasped at the vast wealth of information I suddenly had at my fingertips. What I regarded, then, as a privilege is now taken for granted by Millennials because we live in a time when “just Google it” is a commonly-used phrase, as it should be.

At the core of my attraction to the Internet has always been what lies beneath it: the “mechanics” driving it. What happens between me doing a search and the relevant information being presented to me?

After 21 years in Publishing I purchased a Puzhr Online Marketing franchise in 2014 and started operating as Puzhr Mother City. I completely started indulging my romance with the Internet. With the support of my Franchisor I greedily started gathering information and honing my expertise.

In 2018 I re-branded my business as Xeitweb (PTY) LTD and started operating as an independent Online Marketing agency. At Xeitweb we put our clients first and, after completing many urgent projects, we’ve only just had the time to launch our website: xeitweb.com.

The nutshell version of our mission statement: we use the power of the Internet to connect businesses with potential customers by making these businesses visible online. We regard websites (and other Digital Assets), first and foremost, as business tools. We want to make being online fun, seamless and profitable for our clients.

It feels great to now be sharing my passion for, and knowledge of, the Internet to empower businesses with knowledge and the visibility and accessibility to be truly successful.

– Willem Botha, Director