Rocket fuel for websites

Rocket fuel for websites

Having a website is a good start for your Online Presence but it, alone, is not the key to online success. Your website needs Search Engine Marketing.

I still come across a surprising amount of website owners who expect to be successful online just because they have a website. Having a website is a very good start but it, alone, is not the key to success. Having nothing more than a website and only relying on word-of-mouth a business owner might as well promote their website with printed flyers or do it telephonically.

A simple analogy: if you own a car, do you have transport? Technically, yes. But, if you do not have fuel in the tank of your car you technically do not have transport. This is where the connection between Search Engine Optimisation (SEO) and your website comes into the picture.

SEO relates the content of your website to Search Engines, such as Google. This enables potential customers to find your website without having to know the name of your Brand. Internet users are looking for your products, or services, and these are the search terms they type into Search Engines in order to find your website. Pay-per-click (PPC) advertising works in a similar way.

Search Engines favour quality content. For this reason a successful website needs to be built “Search Engine-ready” containing the structure and content that Search Engines prefer to present to Internet users. Search Engine ranking, through either SEO or PPC, puts the fuel in the tank of your website to be visible on the Internet and accessible to potential customers. The combination of a quality website (built for Search Engine success), quality website content and effective Search Engine Optimisation is a sure-fire way of making your business successful online.

– Willem Botha, Director

’Net worth and visibility

’Net worth and visibility

Few things in life are more exciting, and empowering, than knowledge. Knowledge stems from access to information. My fascination with the Internet started in the 90’s when I first gasped at the vast wealth of information I suddenly had at my fingertips. What I regarded, then, as a privilege is now taken for granted by Millennials because we live in a time when “just Google it” is a commonly-used phrase, as it should be.

At the core of my attraction to the Internet has always been what lies beneath it: the “mechanics” driving it. What happens between me doing a search and the relevant information being presented to me?

After 21 years in Publishing I purchased a Puzhr Online Marketing franchise in 2014 and started operating as Puzhr Mother City. I completely started indulging my romance with the Internet. With the support of my Franchisor I greedily started gathering information and honing my expertise.

In 2018 I re-branded my business as Xeitweb (PTY) LTD and started operating as an independent Online Marketing agency. At Xeitweb we put our clients first and, after completing many urgent projects, we’ve only just had the time to launch our website: xeitweb.com.

The nutshell version of our mission statement: we use the power of the Internet to connect businesses with potential customers by making these businesses visible online. We regard websites (and other Digital Assets), first and foremost, as business tools. We want to make being online fun, seamless and profitable for our clients.

It feels great to now be sharing my passion for, and knowledge of, the Internet to empower businesses with knowledge and the visibility and accessibility to be truly successful.

– Willem Botha, Director

The magic is in Mobile

The magic is in Mobile

Most website owners are already well aware of how crucial it is to have a Mobile-responsive website. During the past four years Mobile devices have overtaken Desktop devices as the main means of access to the Internet and this tendency is only growing. Are we paying enough attention to the actual user-experience (UX) on Mobile devices or is the look/feel of Mobile-responsive website design still viewed as an afterthought?

Desktop devices (think 24-inch screen) will never lose their delicious cinematic appeal: browsing through large pictures and experiencing more of the website on a single screen than what can be done on Mobile. In certain industries your Desktop site will probably always be where returning visitors will go to immerse themselves in your information. However, in order to build your army of loyal followers your website has to, first, be discovered by new users. This is the pivotal point where Mobile comes into the contemporary picture.

The Development of any new website should be Mobile-focused. This does not mean that Desktop sites should be neglected but Mobile has to be put first. This makes business sense. In our Analytics Reporting at Xeitweb we already see that most of our clients, during any given month, tend to have 48 – 55% of their total website traffic from Mobile devices. Of the Mobile percentage, easily, 80% of the traffic would be new site visitors. This means that whichever industry you are in there is, roughly, a 70% chance that your website will first be discovered (by a first-time site visitor) on a Mobile device.

The first-time discovery of your business website by an Internet user is a make-or-break moment for your Brand. If the Mobile user-experience is immersive and easy to navigate the Internet-user could immediately relate to your brand and access the primary information they have been hoping to find. Depending on your Brand message, or the industry you are in, the first-time visitor to your Mobile site could then later visit your site on a Desktop device because they have already established a connection with your Brand. However, if the first experience of your website on Mobile is unpleasant or frustrating you could lose a site visitor and potential customer.

How do we ensure that the crucial, initial experience of your website on Mobile is an excellent experience? We do not conceptualise a Desktop site and then take it to Mobile as an afterthought. The first step is to approach the design of your Mobile site in a different way to the Desktop version of your site. Auto-responsive technology is our (greatly beloved) friend but as soon as the design of a website becomes intricate, which is often needed, the bridge between Desktop and Mobile cannot all be left to auto-stacking. Elements such as font choice, font sizes, image sizes and even colour tones need to be adapted. Beautiful hover-effects used on a Desktop site need to be replaced with equally immersive visual elements on Mobile, all within the same design style of the relevant website.

However much of a cliché, the expression “first impressions last” will forever be true. Let’s put your Mobile site first as this is where your Brand will be discovered. In order to grow your business you should not rely on existing site visitors alone. Let’s make the first-time online (Mobile) discovery of your Brand an excellent user-experience.

– Willem Botha, Director